Pro tips for real estate agents

You may have heard of the real estate sales funnel - a term used to describe the process of initiating relationships with lots and lots of people who eventually filter down to a smaller proportion of bona fide home-selling clients. But a real estate sales pipeline is about more than just the funnel. The pipeline refers to the whole view of your sales process from start to finish, and paying sufficient attention to all parts of it is the key to real estate success.

Effective communication may be both one of the most important and overlooked elements which has the potential to influence the outcome of your meetings, presentations, negotiations, client care and crisis management. As a real estate agent professional, people and relationships are the framework of your business. Great communication skills are the tools you need to ensure that framework is solid.